Featured Blogs

Customer Churn - How To Use Artificial Intelligence To Easily Win The Fight

If it seems like you’re constantly battling high customer churn rates, read below to learn how you can leverage machine learning, a subset of artificial intelligence, AI, to reduce those rates. Effectively managing customer churn rates or customer attrition can mean the difference between profit and losses for many companies.

Yolanda Royster
October 13, 2021

How to Improve E-commerce Sales Using AI Personalization

When attempting to attract new customers to your e-commerce site, are you still making generalizations of your segmentation? If so, it’s time for personalization. Marketers currently improve customer experience, engagement, and sales by employing artificial intelligence (AI) personalization strategies. Keep reading to find out how they are accomplishing it.

Yolanda Royster
April 28, 2021

technology, hands, agreement

AI Facial Expression Technology - How To Use It To Improve Negotiations

Co-Authored by Greg Williams, The Master Negotiator

Some organizations are using artificial intelligence (AI) facial expression technology to achieve greater negotiation outcomes. That’s to say – organizations are already receiving the benefit of having bots (short for robots) negotiate on their behalf instead of their human negotiators. Now, they’re upping their game by adding facial expression recognition to their negotiation repertoire. 

If you have facial recognition and expression technology on your side, it’s a plus. If you’re on the opposite side, it will be a detriment. The following explores how negotiators can use AI facial expression recognition to improve the negotiation process. It also explores how one might protect themselves. 

Yolanda Royster
March 2, 2021

Do You See What AI Sees For Your Business'​ Future Beyond COVID-19?

“I feel like I’m running out of time.” “I don’t know how much longer my business can survive.” are the sentiments of many small business owners operating during the COVID-19 pandemic. It’s difficult to trust your gut when operating in survival mode. Artificial intelligence and predictive analytics can provide you with the insight you need to make data-driven decisions about how to adapt your operations to recover and rebuild for the future.

Yolanda Royster
February 9, 2021

This Is What You Must Know About Artificial Intelligence and CRM Software

How much money do you spend on marketing to acquire a customer? How much time did you spend working on that proposal to win the bid for that new contract? Do you believe you are maximizing your return on investment of these activities? If not, consider how an artificial intelligence (AI) embedded customer relationship management system (CRM) can help you do so.  

Yolanda Royster
Dec. 1, 2020

Now Revealing Three Areas Of Recruiting Proven To Be Improved By AI

Savvy business owners are evaluating which areas of their company to implement AI. Are you? Many companies have had success using artificial intelligence (AI) to reduce operating costs and increase sales.  One area quickly gaining momentum in AI is HR.

Yolanda Royster
Sept. 2, 2020

Bias In Artificial Intelligence Exposes The Dangers Of Facial Recognition Technology

Do you know how much time you have to make a first impression? The answer is seven seconds. For some people of color, that opportunity is taken away due to…

Yolanda Royster
July 9, 2020